We know data, especially in large volumes, can be overwhelming. Too often, companies expend resources collecting data only to let it sit on a server unused. Through the use of data aggregation, synthesis and custom visualizations we specialize in not only making your data digestible but useful in informing key business decisions. With our help, analytics will become an integral part of your business strategy.
BI Tools and Dashboards
While we do offer standard dashboards, we believe the most useful dashboards and visualizations are a result of a deep understanding of your business and KPIs. For that reason, we spend time with each of our clients to hear what decisions they face on a daily basis, as well as on a grander scale, to determine how the data can be the difference between a good decision and a great one.
REAL TIME, REAL
With our closed-loop system, we are bringing new meaning to the industry buzzword, “real-time”.
By refreshing our models nightly and using a process known as Bayesian updating (a method of statistical inference that updates information on consumers based on that learned from other consumers), we ensure your data is as up-to-date as it gets as we know just how important real-time data is to making the right decision at the right time.
KNOW WHAT YOU’RE UP AGAINSTGiving you unprecedented insight into the makeup of your target geographic region, our Deep Dive product will serve as the floor plan for your entire campaign. The in-depth analysis currently available at the state or congressional district level shows you everything you need to know including the demographic and psychographic breakdown of your target market. Interested in how you could use the Deep Dive product? Contact us today to get started.