DATA & ANALYTICS
Browse Our Dashboards
Develop insights into your target universes by visualizing demographics, consumer habits, and more, breaking them out on hundreds of variables.
Topline Grassroots Takes vs. Attempts
Get near real-time analytics on your ongoing grassroots activity. Keep track of the progress of outreach efforts and dive deeper into specific results as data is coming back from the field.
Historic AB/EV Comparisons
Monitor your progress by tracking incoming data as compared to historic baselines to see if you are hitting your targets.
Whether visualizing our custom segmentation or your own, use i360 to understand the state-of-play in any geography by seeing how your target universe(s) compare to the whole.
Public Poll Tracking
Keep tabs on all of the public polling activity by using i360 to visualize poll results so you always know the state of the race.
Digital Media Dashboard
Compare and analyze all your digital media buys – direct or programmatic – in one central dashboard and easily uncover insights to apply to future campaigns.
Make data central to everything you do
As a first-of-its-kind enterprise, i360 fully integrates and continually updates a database of all 250 million 18+ Americans, including the 190 million who are registered to vote. The information in the i360 database goes beyond voting data and includes hundreds of variables on every individual including survey response data, consumer demographic, lifestyle and behavioral data, census data and precinct level election returns, and more that can be used to determine and reach your targets.
i360’s comprehensive data is a unique combination of hard data points and predictive modeling. Our dataset incorporates extensive political identification, coalition and membership information collected by way of in-person, phone and online surveys, as well as through partner relationships. In addition, this data is enhanced by our team of data scientists who build and refine sophisticated predictive models (microtargeting) that predict how likely voters are to support issues, candidates and how likely they are to take an action, like voting.
In addition, we provide a host of technologies such as grassroots and analytical tools that help you understand data and put it to use, effectively.
Our main asset: Our Database
- 250+ million consumers with hundreds of Demographic and lifestyle attributes
- Privately sourced phones: LAN, Cell, VOIP
- Email acquisition and append services
- Social media identification
- Aggregate census and election data
- Private political and issue survey response data on over 100 million individuals
- National Predictive Models, constantly recalibrated and rescored
i360’s in-house Analytics and Modeling Teams know the importance of integrating real-time analytics and data into every part of a successful campaign – their work provides actionable insights and answers the unknowns. We empower you to expand your use of data and work with you to develop custom dashboards and business intelligence tools to display and visualize that data. You are able to interact directly with data to identify unique and impactful relationships, gain a deeper understanding of the political landscape, and craft and change plans on the fly. i360’s analytics tools and dashboards combine ease-of-use with powerful performance and reliability to better inform strategy.
At i360, the data — not assumptions — drive our predictive models. Utilizing cutting-edge techniques and hundreds of dynamic variables, i360’s predictive modeling provides unprecedented insight into voter behavior. The superior data and analytics that go into our predictive models empower organizations and campaigns to target audiences with precision and communicate their message most effectively.