The Portman campaign uses i360 technology to reach voters for an overall effective grassroots operation.
2015 was what they call an “off-off” election year in Virginia; a year in which there are no Federal or statewide elections, yet all 100 seats in the House of Delegates and 40 seats in the State Senate are on the ballot. Historically in a 4-year election cycle, the off-off years result in the lowest
Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad targeting, Pandora recently partnered with GOP data provider i360 and is now searching out other firms to help grow its segment offerings, according to
In the most expensive race per-capita in the nation, Republican Dan Sullivan sought to unseat incumbent Democratic Senator Mark Begich in the midterm election of 2014. To get there, the campaign had two challenging races ahead of them. First, they must win the competitive three-way primary against the popular Lt. Governor and the 2010 GOP
With political elections on the line, i360 provides timely, data-driven insights that scale to the needs of any client i-360.com Background After the 2008 election, the business of politics changed and one thing was clear – data, both quantity and quality, would be the determinant in the result of the next election cycle. After Nate
NEW YORK By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication
Satellite TV giants DirecTV and Dish Network are looking for a landslide this fall — in political dollars. For the first time, satellite broadcasters will be jockeying with other media outlets for a share of political spending that could top $3 billion this year. They’ve historically been shut out of the avalanche of campaign cash
If you are a living, breathing, voting-age American, the political analytics firm i360 says it has your number. Its database contains more than 250 million individual profiles, basically one for every adult in the country, each of which is scored on a 100-point scale. Zero represents the most partisan Democrat, and 100 the most partisan