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NEWS

IN THE SPOTLIGHT

‘Slicing and dicing’: How some U.S. firms could win big in 2016 elections

NEW YORK By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication
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DirecTV, Dish Network to vie for political cash with customized ads

Satellite TV giants DirecTV and Dish Network are looking for a landslide this fall — in political dollars. For the first time, satellite broadcasters will be jockeying with other media outlets for a share of political spending that could top $3 billion this year. They’ve historically been shut out of the avalanche of campaign cash
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How Far Can Political Technology Reach?

If you are a living, breathing, voting-age American, the political analytics firm i360 says it has your number. Its database contains more than 250 million individual profiles, basically one for every adult in the country, each of which is scored on a 100-point scale. Zero represents the most partisan Democrat, and 100 the most partisan
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