We’re Here For You: Announcing Extended Support Hours

i360’s Client Services team is dedicated to providing the best service possible because when you win, we win. As always, members of the team are available 7 days a week and now we’re here for you starting earlier in the morning and later in the evening.
Read More

South Australian election: Sweep to victory heralds a changed landscape

It also heralds a new era in data-driven campaigning. For all the modifications required due to Australia’s compulsory and preferential voting, and the last-minute eruption of Xenophon’s third way, the US i360 system proved crucial. It enabled efficient, targeted campaigning, tailored for individual electorates. The system is only as good as the data entered and
Read More

i360 Portal Search Function Gets an Upgrade

You asked and we listened. Portal users can now conduct searches faster than ever before. Running complex queries on i360’s massive database used to take several seconds and could last even longer depending on the complexity of the search.  But not anymore.  Over the last 6 months, i360’s Data Operations team has invested in new database
Read More

One person, one algorithm, one vote: Campaigns are doing more with data…

Campaigns can download voter data from i360, add to it and manipulate it to create their own predictions for specific races. Republican campaigns and advocacy groups nationwide use i360, including Americans for Prosperity and the Republican Governors Association. Gov. Scott Walker’s gubernatorial and recall campaigns also contracted with the firm, along with Johnson and Republican
Read More

Pandora Partners with i360 to Expand Targeting

Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad targeting, Pandora recently partnered with GOP data provider i360 and is now searching out other firms to help grow its segment offerings, according to
Read More

‘Slicing and dicing’: How some U.S. firms could win big in 2016 elections

NEW YORK By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication
Read More

DirecTV, Dish Network to vie for political cash with customized ads

Satellite TV giants DirecTV and Dish Network are looking for a landslide this fall — in political dollars. For the first time, satellite broadcasters will be jockeying with other media outlets for a share of political spending that could top $3 billion this year. They’ve historically been shut out of the avalanche of campaign cash
Read More
Sign up for our Newsletter