Every district’s constituents hold a wide variety of values and beliefs, and the goal of every elected official should be to ensure he or she is representing their constituents. To this end, communicating on their legislative priorities with the best data targeting available is critical to fulfilling this goal.
As the Peter Meijer for Congress campaign was building out their plan to win a crowded Republican primary in Michigan's 3rd Congressional District, they knew having the best voter data and analytics would be crucial to gaining a competitive edge.
A top investment firm was interested in making a substantial investment in a consumer facing ecommerce company [Unicorn]. Unicorn claimed it had tens of millions of app downloads and several million active, recurring users.
When Glenn Jacobs stepped in to the political ring in late summer 2017, formally announcing he would seek the Mayor’s office of Knox County, TN, his campaign knew they would be facing an uphill battle.