Going into the 2022 midterm elections, three local candidates for Walled Lake Consolidated Schools, one of the largest school districts in Michigan, ran as a slate to take back the school board in one of Michigan’s largest districts. The candidates, Julie Fernandez, Shayna Levin, and Christy Tice, knew that running a grassroots-driven effort and being able to talk to voters about the local issues that mattered to them would be key to winning against formidable incumbent candidates.
Every district’s constituents hold a wide variety of values and beliefs, and the goal of every elected official should be to ensure he or she is representing their constituents. To this end, communicating on their legislative priorities with the best data targeting available is critical to fulfilling this goal.
As the Peter Meijer for Congress campaign was building out their plan to win a crowded Republican primary in Michigan's 3rd Congressional District, they knew having the best voter data and analytics would be crucial to gaining a competitive edge.
A top investment firm was interested in making a substantial investment in a consumer facing ecommerce company [Unicorn]. Unicorn claimed it had tens of millions of app downloads and several million active, recurring users.