PRODUCTS AND SERVICES
Voter targeting and audience insights
The i360 Portal is the key to unlocking your data, understanding your audiences, and building deeper relationships with your contacts. Easily create custom audiences using hundreds of variables, import and export data, manage your contacts, create surveys, and visualize your results.
Featuring 300M+ voter and consumer profiles, i360’s database combines hard data points and predictive modeling. Our dataset incorporates extensive political identification, coalition, and membership information in addition to lifestyle and consumer data collected from multiple top-tier providers.
i360 can take any offline voter or consumer audience and provide direct matching to all digital media buying platforms. Whether it is social or programmatic, i360 can quickly onboard audiences online and provide unparalleled targeting for your media campaigns.
Powered by AI, iKE collapses your audience-building workflow into asking a question and getting a list. How does iKE do it? By instantly tapping into i360’s database of 300M+ voters and consumers to find the individuals you need to reach.
i360 analyzes hundreds of data points on hundreds of millions of Americans to predict how they think and vote. Updated nightly, i360 models are used to build custom and off-the-shelf segments that deliver precise targeting for political campaigns.
We offer 100+ political segments modeled on real voter behavior and ready to target. We also match offline voter and consumer data to online identities, allowing you to reach those audiences directly on digital media buying platforms, whether social or programmatic.
Voter contact and grassroots outreach
Give your campaign volunteers the tools to connect with voters like never before. i360 Grassroots is the only app you’ll ever need to run canvassing, calling, and texting campaigns. All built on trusted data and battle-tested performance.
Prospective volunteers may find it hard to commit to the time campaign activities require, so they never get involved at all. i360 Action helps campaigns and organizations make it easy for advocates to take action anyway.
Unlike other event management solutions, i360 Action puts you in control of the branding. There’s no third-party logo and no distracting links to other organizations. Every event integrates directly with the i360 Portal, so your data stays in one place, ready to use.
Help your activists quickly engage with their elected officials about the issues that matter most. i360 Contact Officials integrates seamlessly with i360 Action.
With i360 Site Builder, campaigns and organizations can easily create a stunning website in minutes using full-featured templates. As part of the i360 ecosystem, your website is integrated with your core database right from the start.
i360 Vote provides a resource for your target voters to request absentee ballot applications, discover early voting locations, and find Election Day polling places.
Political data packages and analytics
i360’s bundled solutions combine data, technology, modeling, and analytics products for organizations of all sizes and budgets. Each one is built to meet your campaign’s needs, whether you require the basics or the full arsenal.
With real-time activity monitoring, data aggregation, and custom dashboards, i360‘s team of analysts is dedicated to creating visualizations, reports, and dashboards that work for you.
POLITICAL PRODUCTS AND SERVICES
Reach the right audience every time
Political products FAQ
What types of products does i360 offer?
As your one-stop campaign partner, i360 delivers all the products you need to get out the vote. The i360 Portal features our national voter and consumer data, survey research insights, predictive models, digital segments, and AI-powered audience-building (iKE). The i360 Grassroots mobile app brings together canvassing, calling, and texting. We also provide political analytics and data management, among many other products. Explore our website to learn more.
How does purchasing i360 products work?
You don’t have to invest in everything. i360’s Basic, Essential, and Enhanced plans offer unique bundles of data and products. We also offer Get Out the Vote (GOTV) Bundles built especially for the 2026 election cycle. Choose the plan that delivers the tools you need, with the option to add more i360 products. Data can also be purchased per record. Contact us for a quote tailored to your universe and timeline.
How do the products work together?
Every tool connects to our database of 300M+ voters and consumers. Audiences built in the i360 Portal can be dialed, texted, walked, or matched to digital ad platforms. Responses collected in the field feed back into voter records, enhancing your next targeting pull.
Who uses i360's political products?
Campaigns, advocacy organizations, nonprofits, consultancies, media buyers, official offices, and political committees. i360 serves the right-of-center political community, and product scale ranges from local city council races to statewide and national operations.
Can voter data be used for commercial or sales purposes?
No. State and federal regulations prohibit using voter data for commercial purposes, so political products such as i360 Call are offered only for non-commercial use. Businesses looking for consumer intelligence should look at i360’s commercial product line.
Do you offer i360 product demos?
We’re happy to demonstrate or talk through our capabilities. Contact us for a tour of the i360 Portal, voter and consumer database, AI audience builder, analytics dashboards, or other products.