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i360 Grassroots: All-in-one voter contact app

Empower your campaign volunteers to connect with voters like never before. Download the i360 Grassroots app, the only tool you’ll ever need for canvassing, calling, and texting campaigns.

Canvass

Door-knocking technology, redefined

i360 Grassroots combines voter management, walk routes, survey scripts, data collection, and performance stats all in one place. Experience a responsive, modern canvassing workflow built on battle-tested technologies trusted by thousands of volunteers.

Voter engagement tools at your fingertips

Custom surveys with dynamic scripting

Complete surveys faster while getting to the heart of voter issues. Scripts are tailored to individual voters, even within the same household. Follow-up questions automatically advance based on previous responses.

Real-time directions and time-saving routes

Navigate neighborhoods with confidence using 2D and 3D map views, satellite imagery, and advanced routing. i360 Grassroots guides volunteers door-to-door in the most efficient order, saving time in the field.

Instant voter lookup and management

Use the app to look up voter contact information, voting history, engagement status, and other relevant info. Color-coded indicators display each voter’s survey response at a glance, helping you avoid duplicate or mistaken entries.

Volunteer management on the go

Coordinate volunteers without ever needing to open a laptop. With the i360 Grassroots app, you can assign surveys and walkbooks on the fly. Create, manage, and update your volunteer lineup anytime, anywhere.

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Text

Turn texting campaigns into turnout

Text campaigns reinforce every round of voter contact. Reach hundreds or thousands of voters at once with batch texting, or go deeper with text-to-web surveys that capture individual-level insights. No matter your audience, AI-powered text smoothing helps you craft messages that are high-quality, compliant, and engaging.

See what’s driving your text campaign

Text campaign results are visible in the Grassroots Reporting Dashboard in the i360 Portal. Track delivery, engagement, and geographic reach in near time.

  • AI-powered analysis and recommendations
  • Positive, negative, neutral, and no-response reporting
  • Modular dashboards for prioritizing insights
  • Message volume, response rate, link clicks, and more
Call

Dial in on the voters who matter

With predictive and power dialing, your team can reach voters by phone using the i360 Grassroots app. Call volume adjusts automatically as more volunteers join, so no one sits waiting on an unanswered line. Scripts branch out based on responses, and every call syncs straight to the i360 Portal.

Everything your call team needs

  • Reach cells and landlines from any device
  • Customized, branching call scripts
  • Email collection built into the app
  • In-app training for new volunteers

Grassroots reporting dashboard

All canvassing, texting, and calling results flow directly into the i360 Portal’s Grassroots Reporting Dashboard. See volunteer activity, validate data quality, and optimize your field operations in real time.

  • Enhanced interface, load times, and interactivity
  • Customizations for campaigns of any size
  • Faster data refresh rates and increased accuracy
  • Impactful visuals displaying volunteer activity
  • Free, full access for current i360 subscribers

“Our team relies on i360 to provide a consistent and secure platform to conduct paid political canvassing. We need an app that is both canvasser-friendly and easy to use, and also intuitive for those managing the account. Our favorite part is the dashboards for monitoring GPS, and survey responses to help ensure that data we collect on our campaigns is real and accurate.”

Fox Bryant

Explore a data partnership

Connect with an i360 representative to learn more about our premium grassroots tools.

i360 Grassroots FAQ

What is the i360 Grassroots app, and how is it different from i360 Walk?

The i360 Grassroots app is the next generation of i360 Walk, rebuilt with a modern interface and expanded capabilities. It combines voter management, walk routes, survey scripts, data collection, and performance stats in a single app — eliminating the need to juggle multiple tools in the field. The result is a faster, cleaner canvassing experience for volunteers and campaign coordinators alike.

Does the i360 Grassroots app work for both small campaigns and large organizations?

Yes. The app is designed to scale from local races to large, multistate operations. Volunteer coordinators can assign walkbooks and surveys on the fly from their phone, whether your grassroots program involves 5 or 500 volunteers. Its connection to i360’s broader voter data platform means campaigns of any size have access to the same high-quality targeting and voter intelligence.

How does the survey scripting work in the i360 Grassroots app?

Survey scripts in the app are dynamically tailored to individual voters, so two people at the same address may receive different questions based on their profiles. Follow-up questions automatically advance based on prior responses, keeping conversations relevant and reducing time at the door. This branching logic helps volunteers capture more meaningful data without needing to manually navigate complex scripts.

Can volunteers use the i360 Grassroots app without prior training?

The i360 Grassroots app is easy to use, featuring an intuitive interface designed for modern canvassing. Most volunteers can get up and running quickly. i360 also provides a dedicated user guide and training resources through its support portal. The goal is to minimize onboarding friction so campaigns can mobilize faster.

Does the i360 Grassroots app include i360 Call and i360 Text?

Yes. i360 Grassroots integrates both apps, making voter contact more efficient than ever. Now you have one powerful tool for calling, texting, and door-knocking campaigns.

Where can I download the i360 Grassroots app?

The i360 Grassroots app is available to download for free on both the Apple App Store and Google Play Store. Access to the app’s full functionality, including voter data, walkbooks, and survey tools, requires an active i360 account. Campaigns interested in getting started can sign up or request access directly through i360’s website.