What makes our approach unique?
i360 works across industry lines to bring unique data, technology, and analytics solutions to help our clients win, whether in politics or business.
THE DATA IS THE DIFFERENCE
Gain insight through 1,800 unique data points on all 270 million Americans
i360’s proprietary, identity-verified consumer database provides customers with a rich demographic picture of the 270+ million adults in the US.
- 220M voters and 270M+ US Consumers from all 50 states
- Precinct election returns, Census, ACS, NOAA, BLS, geo-spatial data
- Membership, donor, customer, and affinity organizations
- Grassroots and paid phone, door, online, and event data
- Independently source voter data from every state and multi-source lifestyle
- Partner with top-tier consumer providers prioritizing the accuracy and depth of every profile
THE TOOLS ARE THE DIFFERENCE
Power your efforts
Our cutting edge technologies enable the activation of our data at just the tip of your fingers.
- State-of-the-art grassroots technologies
- Better understand your audience through i360’s comprehensive market research and data science capabilities
- Expand your reach with i360’s online tools & digital segments
OUR EXPERIENCE IS THE DIFFERENCE
Turn our expertise into your results
Our exposure to advocacy, non-profit, and commercial customers enables the cross-pollination of data, experiences, and talent, creating truly differentiated products and capabilities.
- Founded in 2009, we have more than a decade of history and knowledge to lend.
- Our political team has more than three decades of combined campaign & advocacy experience.
- Our data scientists, data engineers, and analysts hold advanced degrees in their fields and are constantly challenging their knowledge with new technologies and innovations.
HOW CAN WE HELP YOU
Turn our approach into your winning strategy.
Understand your target audience
Our team of data scientists builds and refines proven, sophisticated models that enable us to predict behaviors and actions.
Reach your Audience
Use any of our state of the art web and mobile technologies to reach your audience with just the touch of a button.
Visualize Your Data
With real-time activity monitoring, data aggregation and synthesis, and custom dashboards, our team of analysts is dedicated to creating visualizations, reports, and dashboards that work for you.
Expand Your Reach
Reach your target audience anywhere they consume media.
Consumer Intelligence
Update your strategy based on real-time intelligence.
First-Party Data
Make your data not only digestible, but useful in informing key business decisions.
Machine Learning
More than just a buzzword, our data scientists translate their data into meaningful insights and outcomes.
Industry Leading Security
i360 is SOC 2 certified, demonstrating our commitment to keeping your data safe.
THE i360 DIFFERENCE
Reach the right audience every time
i360 FAQ
What kind of data does i360 have, and where does it come from?
i360 maintains a proprietary, identity-verified database covering 300M+ adult consumers and voters across all 50 states. Our extensive database is built from independently sourced voter files, Census and government data, consumer lifestyle data, and grassroots engagement records. Each profile includes up to 1,800 unique behavioral and attitudinal data points. Rather than relying on a single vendor, i360 partners with multiple top-tier consumer data providers to prioritize depth and accuracy at the individual level.
Does i360 work with both political campaigns and commercial businesses?
While i360 focuses on serving political campaigns, advocacy groups, and nonprofit organizations, its data offers extreme value for commercial industries such as financial services and advertising. To learn more, visit our website dedicated to consumer intelligence solutions.
How long has i360 been around, and what is your track record?
i360 was founded in 2009 and has more than 15 years of experience delivering data, technology, and analytics solutions. Our political team brings over three decades of combined campaign and advocacy experience. Our data and analytics staff hold advanced degrees in their respective fields. This combination of institutional knowledge and technical depth is a core part of what differentiates i360 from newer or more narrowly focused data vendors.
What makes i360's voter and consumer data more accurate than other political data vendors?
i360 independently sources voter data from every state and supplements it with Census, geospatial, and multisource lifestyle data. Every record is identity-verified, meaning respondents and profiles are matched to real, confirmed individuals — not anonymous or unvalidated entries. The result is a richer, more reliable picture of each American adult than what most competing platforms can offer.
Can i360 help a campaign or organization that doesn't have its own data or analytics team?
Absolutely. i360 is built to function as a full data and analytics partner, not just a data vendor. Our analysts, data scientists, and campaign strategists work directly with clients to turn raw data into actionable guidance, custom dashboards, and visualizations tailored to specific goals. Whether a client needs predictive modeling, audience segmentation, or real-time reporting, i360 provides the expertise to support teams at any level.
What tools does i360 offer to activate data and reach voters or audiences?
i360 provides a full suite of activation tools, including canvassing and door-knocking apps, calling and texting platforms, digital audience segments, a site builder, and event management tools. These technologies connect directly to the i360 Portal and its underlying data, which means both targeting and outreach are informed by the same verified profiles. Everything — from insight to action — is integrated into a single platform so customers don’t have to rely on separate, disconnected systems.