Win over your ideal voter

i360 analyzes hundreds of data points across hundreds of millions of Americans, combining voter file data, consumer behavior, demographic information, and proprietary first-party observation data to score each individual. This multivariable approach allows i360’s models to predict with high accuracy how a person is likely to think, vote, and respond to specific political messaging.

i360 offers more than 80 audience segments built on proprietary predictive models covering a wide range of issues, including political alignment, voter turnout, immigration, economic policy, healthcare, education, energy, and cultural issues such as gun control and abortion. Each model contains voter segments across the spectrum, from opposition to support, giving campaigns the precision to target the right message to the right voter.

Yes. i360’s modeled audiences are designed to power targeting across both channels simultaneously. The same predictive segments that drive digital ad delivery through programmatic and social platforms can also be used to build canvassing lists, phone banking targets, and direct mail universes, creating a consistent multichannel outreach strategy from a single data source.

i360’s predictive modeling is built for the full spectrum of right-of-center organizations, including candidate campaigns, nonprofits, PACs, and issue-based advocacy organizations. With proprietary models like school choice, energy policy, DEI, and healthcare, i360 enhances targeting for issue campaigns independent of any specific candidate.

Standard demographic targeting relies on broad categories like age, gender, and geography, which are poor proxies for political opinion. i360’s issue models score voters individually on specific positions, such as tariff support, crypto investment likelihood, or views on deportation policy. This enables campaigns to target based on actual predicted beliefs rather than demographic assumptions that often miss the mark.