iKE collapses your audience-building workflow into asking a question and getting a list. How does iKE do it? By instantly tapping into i360’s database of 300M+ voters and consumers to find the voters you need to reach.
Meet Your AI Audience Builder
The future of voter targeting
Simplicity
Describe your target audience universe in natural, plain language. AI does the rest.
Speed
Create audience lists in seconds, without having to select filters to reach the right voters.
Intelligence
Let AI find, model, and build your audience from i360’s database of 300M+ individuals.
Audience-building in your own words
Building the right audience has always meant knowing the right filters and understanding the models. The data was always there, but reaching it took time. Now you can describe the audience you need in plain language, and iKE builds it on the spot. iKE knows the entire i360 database by heart, generating audience lists from demographic compositions, model score distributions, and voting history patterns of 300M+ individuals.
Stop filtering, start asking
Before iKE
- Choosing the right filters for your audience
- Layering correctly to refine your reach
- Cross-referencing model scores
- Saving your audience universe
- Hoping you didn’t miss a key variable
With iKE
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Describe your audience. Get the list.
Your audience, built on your data
Client data integration is on the way. Soon, iKE will build audiences from your own contact lists and proprietary records. By combining your data with our extensive voter and consumer database, iKE helps you complete your audience picture and reach voters you might otherwise miss.
Trust us, you'll like iKE
iKE is now available to i360 Portal subscribers. Log in to start building audiences with iKE. Or speak with an i360 rep about getting access.