Digital Audience Library

From its database with over 270 million American voters and consumers, i360 offers advanced online segments, custom-tailored for the pro-business political and advocacy communities. The segments offered here are available separately or in combination, allowing for the most accurate targeting across social, programmatic, and connected TV.

Segment Spotlight

Early & Absentee Voters

Voters who have previously cast ballots via absentee mail or early in person and therefor are likely to do so again in upcoming elections. Data is based on state and municipal voter history records collected nationwide; as well as permanent absentee voting lists obtained at the state level and collected nationwide.

Demographics

Age

Age groups and life stages.

Age 18 to 29

Individuals ages 18 to 29.

Age 30 to 44

Individuals ages 30 to 44.

Age 45 to 54

Individuals ages 45 to 54.

Age 55 to 64

Individuals ages 55 to 64.

Age 65 and Above

Religion

Religious affiliations and backgrounds.

Catholics

Individuals who are likely Catholic based on self-reporting and modeling.

Jewish

Individuals who are likely Jewish based on self-reporting and modeling.

Protestant

Individuals who are likely Protestant based on self-reporting and modeling.

Income and Wealth

Household income and financial resources.

High-Income Wealth

Individuals with a family income of over $150,000 a year or having a net wealth of over $400,000 in assets.

Low Income Wealth

Individuals with a family income less than $60,000 a year or having a net wealth of less than $60,000 in assets.

Mid-Income Wealth

Individuals with a family income between $60,000 and $150,000 a year or having a net wealth of $60,000 to $400,000 in assets.

Heritage

Cultural and ancestral backgrounds.

Hispanic

Individuals who are likely Hispanic in heritage based on self-reporting and modeling.

Marital Status

Marital status and relationship circumstances.

Likely Married

Individuals who are likely married.

Likely Single

Individuals who are likely single.

Language

Languages spoken and language preferences.

Spanish-Speaking

Individuals who are likely to speak Spanish based on self-reporting and consumer modeling.

Households with Children

The presence and ages of children in the household.

Voters with Children

Individuals who live in households with at least 1 child under the age of 18.

Issue Segments

Gun Policy

Views on firearms, gun laws, and Second Amendment rights.

Pro-2nd Amendment

Individuals who support 2nd Amendment Rights. This segment is based on survey response data and/ or purchase/subscription information indicating an affinity towards firearms and 2nd Amendment Rights.

Opposes Gun Control

Individuals who have a high likelihood of opposing stricter gun control laws based on the i360 National Gun Control Model. This segment consists of individuals who score high on the i360 National Gun Control Model.

Supports Gun Control

Individuals who have a high likelihood of supporting stricter gun control laws based on the i360 National Gun Control Model. This segment consists of individuals who score low on the i360 National Gun Control Model.

School Choice

Views on school choice policies and programs.

Opposes School Choice

Voters considered likely to oppose the passage of School Choice laws according to the i360 National School Choice Model.

Supports School Choice

Voters considered likely to support the passage of School Choice laws according to the i360 National School Choice Model.

Parental Involvement in Education

Views on parents’ roles in education.

Supports Parental Education Involvement Voters

Voters considered likely to support parental involvement in education according to the i360 National Parental Involvement Model.

Capitalism

Views on capitalism and economic systems.

Anti-Capitalism

Voters who are less likely to prefer to live in a socialist country based on the i360 National Capitalism Model.

Pro-Capitalism

Voters who are most likely to prefer to live in a capitalist country based on the i360 National Capitalism Model.

Criminal Justice Reform

Views on changes to the criminal justice system.

Opposes Criminal Justice Reform

Individuals who have a high likelihood of opposing major reforms to the criminal justice system based on the i360 National Criminal Justice Model. This segment consists of individuals who score low on the i360 National Criminal Justice Model.

Supports Criminal Justice Reform

Individuals who have a high likelihood of supporting major reforms to the criminal justice system based on the i360 Criminal Justice Model. This segment consists of individuals who score high on the i360 National Criminal Justice Model.

Police Funding

Views on police funding and resources.

Supports Police Funding

Individuals who have a high likelihood of supporting police funding based on the i360 Police Funding Model. This segment consists of individuals who score high on the i360 Police Funding Model.

Government Spending and Debt

Views on public spending and government debt.

Fiscal Conservative Spending & Debt

Individuals who have a high likelihood of being fiscally conservative on the issues of spending and debt. This segment consists of individuals who score high on the i360 National Spending Model.

Fiscal Liberal Spending & Debt

Individuals who have a high likelihood of being fiscally liberal on the issues of spending and debt. This segment consists of individuals who score low on the i360 National Spending Model.

Taxes

Views on taxes and tax policy.

Fiscal Conservative Tax

Individuals who have a high likelihood of supporting lower taxes. This segment consists of individuals who score high on the i360 National Tax Model.

Fiscal Liberal Tax

Individuals who have a high likelihood of opposing lower taxes. This segment consists of individuals who score low on the i360 National Tax Model.

Energy Priorities

Views on energy needs and environmental priorities.

Supports Green Energy

Individuals who have a high likelihood of agreeing that government’s number one priority should be protecting the environment as opposed to affordable and reliable energy based on the i360 National Energy Model. This segment consists of individuals who score low on the i360 National Energy Model.

Supports Traditional Energy

Individuals who have a high likelihood of agreeing that government’s number one priority should be affordable and reliable energy as opposed to protecting the environment based on the i360 National Energy Model. This segment consists of individuals who score high on the i360 National Energy Model.

Renewable Energy Spending

Views on funding and investment in renewable energy.

Opposes Renewable Energy

Voters who are unlikely to think the federal government should spend trillions of dollars on renewable energy based on the i360 National Climate Change Model.

Supports Renewable Energy

Voters who are likely to think the federal government should spend trillions of dollars on renewable energy based on the i360 National Climate Change Model.

DACA

Views on DACA and protections for its participants.

Supports DACA

Voters considered likely to support the DACA policy according to the i360 National DACA Model.

Opposes DACA

Voters considered likely to oppose the DACA policy according to the i360 National DACA Model.

Border Wall

Views on border walls and physical barriers.

Supports Border Wall

Voters considered likely to support the government’s prioritization of building a border wall between the United States and Mexico according to the i360 National Border Wall Model.

Opposes Border Wall

Voters considered likely to oppose the government’s prioritization of building a border wall between the United States and Mexico according to the i360 National Border Wall Model.

Right to Work

Views on Right to Work laws and related labor policies.

Opposes Right To Work

Voters considered likely to oppose the passage of Right to Work laws according to the i360 National Right to Work Model.

Supports Right To Work

Voters considered likely to support the passage of Right to Work laws according to the i360 National Right to Work Model.

Minimum Wage

Views on minimum wage policies.

Keep Minimum Wage

Individuals who have a high likelihood of opposing a minimum wage increase by government based on the i360 National Minimum Wage Model. This segment consists of individuals who score high on the i360 National Minimum Wage Model.

Raise Minimum Wage

Individuals who have a high likelihood of supporting a minimum wage increase by government based on the i360 National Minimum Wage Model. This segment consists of individuals who score low on the i360 National Minimum Wage Model.

Affordable Care Act

Views on the Affordable Care Act and related changes.

Opposes Obamacare

Individuals who likely oppose Obamacare or the Affordable Care Act based on the i360 National Healthcare Model. This segment consists of individuals who score high on the i360 National Healthcare Model.

Supports Obamacare

Individuals who likely are in favor and support Obamacare or the Affordable Care Act based on the i360 National Healthcare Model. This segment consists of individuals who score low on the i360 National Healthcare Model.

Swing Obamacare

Individuals who are likely undecided or persuadable on issues related to Obamacare or the Affordable Care Act based on the i360 National Healthcare Model. This segment consists of individuals who score in the mid or “swing” range on the i360 National Healthcare Model.

Marriage Policy

Views on marriage laws and recognition.

Supports Same-Sex Marriage

Individuals who have a high likelihood of supporting same sex marriage based on the i360 National Marriage Model. This segment consists of voters and consumers who score low on the i360 National Marriage Model.

Supports Traditional Marriage

Individuals who have a high likelihood of supporting traditional marriage based on the i360 National Marriage Model. This segment consists of voters and consumers who score high on the i360 National Marriage Model.

Free Trade

Views on free trade and trade agreements.

Opposes Free Trade

Voters considered likely to believe Free Trade Agreements have been bad for the United States according to the i360 National Free Trade Model.

Media Usage & Habits

Online Activity

Internet use and online engagement.

Chronically Online Voters

Active users of social media and streaming TV, spending over 3 hours per day online and likely to get their information from typical online sources.

Offline Voters

Registered voters who are not active on social media, podcasts, or streaming TV. They are unlikely to get their information from typical online sources.

Traditional TV

Traditional television viewing habits and preferences.

High Linear TV Users (Low Streamers)

Voters who likely consume content on linear TV rather than streaming platforms.

Heavy TV Users

Individuals likely to watch television daily based on the i360 TV Model. This segment consists of individuals who score high on the i360 National TV Model.

Low TV Users

Individuals not likely to watch television according to the i360 National TV Model. This segment consists of individuals who score low on the i360 National TV Model.

Social Media

Social media use and engagement habits.

High Social Media Users

Registered voters who spend 3 or more hours per day on social media.

Low Social Media Users

Registered voters who spend 1–2 hours per day on social media.

Heavy Social Media Users

Individuals likely to use social media daily based on the i360 National Social Media Model. This segment consists of individuals who score high on the i360 National Social Media Model.

Non-Social Media Users

Individuals identified as not likely to use social media based on the i360 National Social Media Model. This segment consists of individuals who score low on the i360 National Social Media Model.

Sports Streaming

Sports viewing through streaming services.

High Sports Streamers

Voters who watch 2 or more hours per day of sports content and stream TV.

Streaming Audio

Music, podcast, and other audio streaming habits.

High Streaming Audio Users

Registered voters who spend 3 or more hours per day on music and audio streaming services.

Streaming Video

Video streaming habits and preferences.

Low TV Streamers

Registered voters who are likely not accessible on streaming TV platforms.

High Usage Streamers

Individuals likely to choose streaming over traditional television and stream daily based on the i360 National Traditional vs. Streaming Model and i360 National Streaming Model. This segment consists of individuals who score high on both the i360 National Traditional vs. Streaming Model and the i360 National Streaming Model.

Likely Streaming Users

Individuals likely to choose streaming over traditional television based on the i360 Traditional vs. Streaming Model. This segment consists of individuals who score high on the i360 National Traditional vs. Streaming Model.

Non-Streamers

Individuals not likely to stream video content based on the i360 National Streaming Model. This segment consists of individuals who score low on the i360 National Streaming Model.

Stream Only, No TV

Individuals likely to stream video content daily based on the i360 National Streaming Model and not likely watch traditional television based on the i360 Traditional vs. Streaming Model and i360 National TV Model. This segment consists of individuals who score high on the i360 National Streaming Model, high on the i360 National Traditional vs. Streaming Model and low on the i360 National TV Model.

Streaming Users

Individuals identified as likely to stream video content based on the i360 Streaming Model. This segment consists of individuals who score in the mid to high range on the i360 National Streaming Model.

Heavy Streaming Users

Individuals identified as likely to stream media daily based on the i360 National Streaming Model. This segment consists of individuals who score high on the i360 National Streaming Model.

Newspaper Readership

Newspaper readership habits and preferences.

Non-Newspaper Readers

Individuals identified as not likely to read the newspaper based on the i360 National Print Model. This segment consists of individuals who score low on the i360 National Print Model.

Partisanship

Party Affiliation

Political party affiliations and leanings.

Republican Voters

Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1. This segment consists of individuals who score high on the i360 National Partisan Model.

Democrat Voters

Individuals who are considered Democratic or Liberal based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1. This segment consists of individuals who score low on the i360 National Partisan Model.

Independent Voters

Individuals who are considered Independent leaning or swing voters based on state registration, historical ID work and the i360 National Partisan Model1. This segment consists of individuals who score in the mid or “swing” range on the i360 National Partisan Model.

Trump Approval

Views on Donald Trump’s leadership and performance.

Anti-Trump Voters

Voters considered likely to disapprove of Trump’s leadership of the country and execution of his role as President according to the i360 National Trump Approval Model.

Pro-Trump Voters

Voters considered likely to approve of Trump’s leadership of the country and execution of his role as President according to the i360 National Trump Approval Model.

Swing Voters

Political preferences that vary across candidates or issues.

Swing Dem Voters

Individuals who are likely to be Swing Democratic voters based on the i360 National Partisan Model. These voters tend to lean toward Democratic or Liberal issues and ideas, but not consistently, and are therefore a key segment for persuasion. This segment consists of individuals who score in the low to mid-range on the i360 National Partisan Model.

Swing GOP Voters

Individuals who are likely to be Swing Republican voters based on the i360 National Partisan Model. These voters tend to lean toward Republican or Conservative issues and ideas, but not consistently, and are therefore a key segment for persuasion. This segment consists of individuals who score in the mid to high range on the i360 National Partisan Model.

Approval Across Party Lines

How political approval aligns with party leanings.

Low Trump Approval Conservatives

Voters who likely have a low support of Trump’s leadership of the country and execution of his role as President based on the i360 National Trump Approval Model and are likely Conservative based on the i360 National Partisan Model.

High Trump Approval Democrats

Voters who likely have a high support of Trump’s leadership of the country and execution of his role as President based on the i360 National Trump Approval Model and are likely Liberal based on the i360 National Partisan Model.

Ticket Splitters

Voting preferences that differ across parties and races.

High Trump Approval Ticket Splitters

Voters who are likely to split across partisan lines on presidential job approval and generic congressional ballot support based on the i360 National Ticket Splitter Model and likely have a high support of Trump’s leadership of the country and execution of his role as President based on the i360 National Trump Approval Model.

Low Trump Approval Ticket Splitters

Voters who are likely to split across partisan lines on presidential job approval and generic congressional ballot support based on the i360 National Ticket Splitter Model and likely have a low support of Trump’s leadership of the country and execution of his role as President based on the i360 National Trump Approval Model.

Unlikely Ticket Splitters

Voters who are unlikely to split across partisan lines on presidential job approval and generic congressional ballot support based on the i360 National Ticket Splitter Model.

Likely Ticket Splitters

Voters who are likely to split across partisan lines on presidential job approval and generic congressional ballot support based on the i360 National Ticket Splitter Model.

Persuadability

Non-Persuadable Voters

Firmly held candidate and issue preferences.

Non-Persuadable

Individuals who are likely to be decided or committed voters to either Republican or Democratic candidates and issues based on the i360 National Undecided Model. Segment valuable for exclusion purposes. This segment consists of individuals who score either low or high on the i360 National Undecided Model.

Undecided Voters

Levels of political uncertainty and candidate or issue leanings.

Undecided Dem

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model, but lean more toward Democratic candidates and issues. This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue and are therefore a key segment for persuasion. This segment consists of individuals who score in the low to mid-range of the i360 National Undecided Model.

Undecided GOP

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model, but lean more toward Republican or Conservative candidates and issues. This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue and are therefore a key segment for persuasion. This segment consists of individuals who score in the mid to high range of the i360 National Undecided Model.

Undecided Middle

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model. This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue and are therefore a key segment for persuasion. This segment consists of individuals who score in the mid-range of the i360 National Undecided Model.

Primary Voters

Primary Voting History

Participation in past primary elections.

Democrat Primary Voters

Individuals who are registered to vote and who have voted in one or more recent primary elections and are considered Democratic / Liberal voters based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model.

Republican Primary Voters

Individuals who are registered to vote and who have voted in one or more recent primary elections and are considered Republican / Conservative voters based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model.

Primary Voters

Individuals who have voted in one or more recent primary elections based on state and municipal voter history records collected nationwide.

Propensity to Vote

Early and Absentee Voting

Early voting, absentee voting, and related ballot activity.

Early & Absentee Voters

Voter Enthusiasm

Interest and enthusiasm about voting.

High Enthusiasm Voters

Voters considered likely to express a high level of enthusiasm about voting in the 2022 election according to the i360 National Enthusiasm Model.

Low Enthusiasm Voters

Voters considered likely to express a low level of enthusiasm about voting in the 2022 election according to the i360 National Enthusiasm Model.

Voting Propensity

Likelihood of participating in elections.

High Propensity Voters

Voters who have a high likelihood of voting in 2026. This segment consists of voters who score high on the i360 National Voter Propensity Model.

Mid Propensity Voters

Voters who have a medium likelihood of voting in 2022. This segment consists of voters who fall in the middle ranges of the i360 National Voter Propensity Model.

Low Propensity Voters

Voters who have a low likelihood of voting in 2022. This segment consists of voters who score low on the i360 National Voter Propensity Model.

Low Propensity Conservatives

Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model and have a low likelihood of voting based on the i360 National Propensity Model.

Registration Status

Voter Registration

Voter registration status and history.

Registered Voters

Individuals who are registered to vote in the state in which they reside. Collected nationwide and at the state and municipal levels.

Newly Registered Voters

Voters who voted for the first time in the 2020 Election, with no prior vote history available. Voters are likely to have been newly registered.

Unregistered Conservative

Individuals who are US consumers, 18 years of age or older, NOT registered to vote and are ranked high on the i360 National Partisan Model and therefore are likely to vote as Conservatives if registered.

Unregistered/Voter Prospects

Individuals who are US consumers, 18 years of age or older and NOT registered to vote.

Other Audiences

Early and Absentee Voting

Early voting, absentee voting, and related ballot activity.

2026 Primary Election ABEV Requests

i360 > i360 2026 Primary Election ABEV Requests

Nationwide segment of registered voters who have requested a 2026 Primary Election Absentee or Early Voting ballot.

2026 Primary Election ABEV Returns

i360 > i360 2026 Primary Election ABEV Requests

Nationwide segment of registered voters who have returned (voted) a 2026 Primary Election Absentee or Early Voting ballot.

Artificial Intelligence

Views on artificial intelligence and its impact.

AI Optimist

Individuals who are likely to be most optimistic about the impact of AI on society. This segment consists of individuals who score high on the i360 National AI Optimism Model.

AI Pessimist

Individuals who are likely to be most pessimistic about the impact of AI on society. This segment consists of individuals who score low on the i360 National AI Optimism Model.

Biden Approval

Views on Joe Biden’s leadership and performance.

Anti-Biden Voters

Voters considered likely to disapprove of Biden’s leadership of the country and execution of his role as President according to the i360 according to the i360 National Biden Approval Model.

Pro-Biden Voters

Voters considered likely to approve of Biden’s leadership of the country and execution of his role as President according to the i360 National Biden Approval Model.

Establishment

Views on political institutions and establishment candidates.

Anti-Establishment

Individuals who are most likely to support anti-establishment candidates. This segment consists of individuals who score high on the i360 National Anti-Establishment Model.

Establishment

Individuals who are most likely to support establishment candidates (regardless of party or ideology). This segment consists of individuals who score low on the i360 National Anti-Establishment Model.

Donors

Charitable and political giving.

Charity Donor

Individuals that have donated to charitable causes.

Political Donor

Individuals who have contributed to political causes or have expressed interest in contributing.

Republican Donor Model Audience

i360 Republican Donor Model Audience.

Gambling

Gambling interests and participation.

Gambler

Individuals interested in gambling.

Homeownership

Homeownership and housing tenure.

Homeowner

Individuals who own the home in which they reside.

Investing

Investment interests and activities.

Investors

Individuals that invest in stocks, bonds or funds.

Cryptocurrency

Cryptocurrency interests and investment activity.

Likely Crypto Investor

Individuals who are most likely to invest in cryptocurrency. This segment consists of individuals who score high on the i360 National Crypto Model.

Unlikely Crypto Investor

Individuals who are least likely to invest in cryptocurrency. This segment consists of individuals who score low on the i360 National Crypto Model.

Military Households

Military service and household connections.

Nationwide Military Families

Veteran plus all household members.

Veterans

Individuals who live in households with a military veteran.

DEI

Views on diversity, equity, and inclusion initiatives.

Opposes DEI

Individuals who are most likely to believe DEI policies are counterproductive. This segment consists of individuals who score high on the i360 National DEI Model.

Supports DEI

Individuals who are most likely to believe DEI policies are essential. This segment consists of individuals who score low on the i360 National DEI Model.

Deportations

Views on deportation policies and enforcement.

Opposes Deportations

Individuals who are most likely to oppose deporting all illegal immigrants back to their home countries. This segment consists of individuals who score low on the i360 National Deportations Model.

Supports Deportations

Individuals who are most likely to support deporting all illegal immigrants back to their home countries. This segment consists of individuals who score high on the i360 National Deportations Model.

Aid to Israel

Views on U.S. aid and assistance to Israel.

Opposes Israel Aid

Individuals who have a high likelihood of opposing US military aid and funding to Israel. This segment consists of individuals who score low on the i360 National Israel Model.

Supports Israel Aid

Individuals who have a high likelihood of supporting US military aid and funding to Israel. This segment consists of individuals who score high on the i360 National Israel Model.

Make America Healthy Again

Views on MAHA policies and initiatives.

Opposes MAHA

Individuals who have a high likelihood of opposing government initiatives to Make America Healthy Again. This segment consists of individuals who score low on the i360 National MAHA Model.

Supports MAHA

Individuals who have a high likelihood of supporting government initiatives to Make America Healthy Again. This segment consists of individuals who score high on the i360 National MAHA Model.

Tariffs

Views on tariffs and their role in trade.

Opposes Tariffs

Individuals who are most likely to oppose tariffs. This segment consists of individuals who score low on the i360 National Tariff Model.

Supports Tariffs

Individuals who are most likely to support tariffs. This segment consists of individuals who score high on the i360 National Tariff Model.

Populism

Views on the roles of the public, experts, and institutions in decision-making.

Populism ‘Trust the Experts’

Individuals who believe the opinion of experts and policymakers are worth more than the opinion of the public. This segment consists of individuals who score low on the i360 National Populism Model.

Populism ‘Trust the Public’

Individuals who believe the opinion of the public is worth more than the opinion of experts. This segment consists of individuals who score high on the i360 National Populism Model.

Sports

Sports interests and activities.

Sports

Individuals interested in sports (baseball, basketball, tennis, football, hockey, etc.).