Do you have an offline list of contacts? i360 matches your data to our voter and consumer database to create high-performing digital audiences. Reach the right people with precision and improve ROI across programmatic, social, TV, and other digital channels. And when you need to move fast, prebuilt segments are ready for immediate activation.
Digital segments for media campaigns
Reach your target audience
Talk to an i360 representative about enhancing your media campaign.
Political digital targeting
Reach the voters most likely to engage with your campaign or cause. Using the i360 Portal, you can build custom audiences from canvassing data or form fills captured through i360 Action landing pages. Targeting options include demographics, issues, vote history, and more. We also provide over 80 segments based on the latest issues and ready to launch for online and offline campaigns.
Commercial digital targeting
Through Rushmore Labs, we offer precision targeting across a wide range of industries, including real estate, financial services, advertising, consultancies, and B2B commerce. Discover audience solutions that help your business connect with the most valuable customers, from online shoppers to investment firms.
How we create digital segments
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Securely upload your first-party data, such as addresses, emails, phone numbers, purchase histories, or CRM data.
2
Our digital team matches it to our proprietary database, layering on rich consumer and household insights.
3
Prefer not to supply customer data? Our off-the-shelf digital segments are made to refine your targeting strategy.
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Digital segments are licensed and pushed to your preferred platforms via LiveRamp, ready for activation.
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Start targeting voters online
Quality data makes the difference. Discover how i360 turns voter insights into targeting strategies that deliver results.
Digital segments FAQ
How does i360 match offline voter and consumer audiences to digital media platforms?
i360 uses a combination of direct-to-partner matching and probabilistic matching to translate offline voter files and consumer data into targetable digital audiences. This allows political campaigns, advocacy groups, and nonprofits to reach the same individuals across social media and programmatic channels that they’re already targeting through doors, phones, and direct mail.
What digital advertising platforms does i360 integrate with?
i360 supports direct matching to all major digital media buying platforms, covering both social and programmatic environments. Custom audiences built from canvassing data, phone banking, or Action Center activity can be onboarded quickly for immediate use across i360’s full network of advertising partners.
Can i360's digital segments be used for both political and commercial advertising campaigns?
i360’s database includes over 300 million consumers and voters, delivering precise audience targeting across political and commercial advertising. i360’s political audience library offers more than 80 segments covering demographics, partisanship models, issue positions, vote history, and absentee behavior. To learn more about our consumer segments, visit our commercial data solutions website.
How is i360's audience targeting different from standard third-party data providers?
The data is the difference. i360 combines independently sourced voter file data, large-sample surveys, consumer intelligence from top-tier providers, grassroots engagement data, and proprietary models built specifically for political and advocacy advertising. This delivers unparalleled targeting based on actual vote history and consumer behavior. Learn more about our process.
Can advertising agencies and consultancies use i360 to manage digital targeting for multiple clients?
Yes. i360 provides consultancies and advertising agencies with the tools to build, manage, and activate digital audiences across multiple client campaigns from a single platform. The i360 Portal supports custom audience creation from both first-party and i360 data. We are well-suited to support agencies running concurrent political or issue-based media campaigns.