2024 Likely General Voters
Voters considered likely to turn out and vote in the 2024 election based on previous…
Early / Absentee Voters
Voters who have previously cast ballots via absentee mail or early in person and therefor…
2020 First Time Voters
Voters who voted for the first time in the 2020 Election, with no prior vote…
Presidential Year Only Voters
Voters who only turn out in Presidential Year elections based on previous vote history as…
High Enthusiasm Voters
Voters considered likely to express a high level of enthusiasm about votin in the 2024…
Low Enthusiasm Voters
Voters considered likely to express a low level of enthusiasm about voting in the 2024…
High Propensity Voters
Voters who have a high- likelihood of voting in 2024. This segment consists of voters…
Mid Propensity Voters
Voters who have a medium- likelihood of voting in 2024. This segment consists of voters…
Low Propensity Voters
Voters who have a low- likelihood of voting in 2024. This segment consists of voters…
Low Propensity Conservatives
Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot…
