Voters considered likely to turn out and vote in the 2024 election based on previous…

Voters who have previously cast ballots via absentee mail or early in person and therefor…

Voters who voted for the first time in the 2020 Election, with no prior vote…

Voters who only turn out in Presidential Year elections based on previous vote history as…

Voters considered likely to express a high level of enthusiasm about votin in the 2024…

Voters considered likely to express a low level of enthusiasm about voting in the 2024…

Voters who have a high- likelihood of voting in 2024. This segment consists of voters…

Voters who have a medium- likelihood of voting in 2024. This segment consists of voters…

Voters who have a low- likelihood of voting in 2024. This segment consists of voters…

Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot…