Win over your ideal voter
i360 analyzes hundreds of data points on hundreds of millions of individuals to predict how they think and vote. Predictive modeling is essential to targeting the right voters with the right message to maximize the impact of your outreach. Discover how our modeled segments can help your organization communicate more effectively.
Modeled audiences for political advertising
Predictive modeling powers digital segments — the audiences we create for your targeted advertising. i360’s proprietary, custom demographic and political modeling is proven to give campaigns and organizations a substantial advantage over their competition by targeting the right voters with unrivaled accuracy and precision.
Ready for action
Explore i360's proprietary models
Political alignment
Models |
Segments |
||
|---|---|---|---|
| Political Affinity | Liberal | Swing or Unknown | Conservative |
| Trump Approval | Anti-Trump | Unsure or Unknown | Pro-Trump |
Turnout
Models |
Segments |
||
|---|---|---|---|
| Voting Propensity | Low | Mid | High |
| AB/EV Preference | In-Person Voters | No Preference or Unknown | AB/EV Voters |
National security and immigration
Models |
Segments |
||
|---|---|---|---|
| Border Concern | No Concern | Moderate or Unknown | Severe Concern |
| Legal Immigration | Unlimited Immigration | Moderate or Unknown | Limited Immigration |
| Deportations | Anti-Deportation | Moderate or Unknown | Pro-Deportation |
| Israel | Oppose Israel Aid | Moderate or Unknown | Support Israel Aid |
| Isolationism | Prioritize International Affairs | Moderate or Unknown | Prioritize Domestic Affairs |
Economic and financial policy
Models |
Segments |
||
|---|---|---|---|
| Capitalism | Socialism | Other or Unknown | Capitalism |
| Tax and Spend | More | Moderate or Unknown | Less |
| Right to Work | Anti-Right to Work | Moderate or Unknown | Pro-Right to Work |
| Tariffs | Anti-Tariffs | Moderate or Unknown | Pro-Tariffs |
| Crypto | Unlikely Crypto Investor | Unsure or Unknown | Likely Crypto Investor |
Health and education
Models |
Segments |
||
|---|---|---|---|
| Healthcare | Government-Run Healthcare | Moderate or Unknown | Private Healthcare |
| MAHA | Anti-MAHA | Unsure or Unknown | Pro-MAHA |
| School Choice | Anti-School Choice | Moderate or Unknown | Pro-School Choice |
| Parental K-12 Involvement | Educator-Controlled Curriculum | Moderate or Unknown | Parent-Controlled Curriculum |
Energy and technology
Models |
Segments |
||
|---|---|---|---|
| Energy | Prioritize Environmental Protection | Moderate or Unknown | Prioritize Energy Production |
| Green New Deal | Green New Deal | Moderate or Unknown | Anti-Green New Deal |
| AI Optimism | AI Pessimism | Unsure or Unknown | AI Optimism |
Cultural and social issues
Models |
Segments |
||
|---|---|---|---|
| Life | Pro-Choice | Moderate or Unknown | Pro-Life |
| Gun Control | More Gun Control | Moderate or Unknown | Less Gun Control |
| DEI | Support DEI Policies | Moderate or Unknown | Oppose DEI Policies |
| Crime | Policing Too Tough | Moderate or Unknown | Policing Not Tough Enough |
Political worldview
Models |
Segments |
||
|---|---|---|---|
| Anti-Establishment | Establishment | Unsure or Unknown | Anti-Establishment |
| Populism | Trust the Experts | Unsure or Unknown | Trust the Public |
Engagement
Models |
Segments |
||
|---|---|---|---|
| Donor | Not Donor Prospect | N/A | Donor Prospect |
| Activist | Not Activist Prospect | N/A | Activist Prospect |
Unprecedented Insights
Driven by data, powered by AI
Updated nightly, i360 models are built on identity-verified survey responses and over 1,800 dynamic data points on nearly every American adult. Our data scientists specialize in using advanced AI and machine learning to ensure high-quality audience data and predict voter behavior with unparalleled accuracy.
Prebuilt or Curated
Premium voter-targeting on budget
Proven across thousands of campaigns, i360’s modeled segments are ready to activate within the i360 Portal from day one of your subscription. Can’t find what you need? For more customized targeting, curated segments are available to purchase.
- Reach targets across grassroots, texting, digital, social, direct mail, TV, and more.
- Prioritize outreach to voters most likely to engage or donate.
- Refine messaging based on issue alignment or voter preferences.
- Launch ad campaigns fast. Segments are configured for instant activation.
Why choose i360?
Proven
Performance
i360 offers the most accurate political models in the market, with daily updates.
Immediate
Activation
Digital segments are available right away, not weeks or months after you request them.
Scalable
Targeting
We deliver audience targeting solutions for campaigns and organizations of all sizes.
Case Study
How predictive modeling drives election turnout
“i360’s data gave us a significant targeting edge over my opponents.”
— Glenn Jacobs
Mayor of Knox County, TN
55,000 voter contacts
30% turnout increase
30-point victory margin