Early & Absentee Voters
Voters who have previously cast ballots via absentee mail or early in person and therefor…
High Enthusiasm Voters
Voters considered likely to express a high level of enthusiasm about voting in the 2022…
Low Enthusiasm Voters
Voters considered likely to express a low level of enthusiasm about voting in the 2022…
High Propensity Voters
Voters who have a high likelihood of voting in 2026. This segment consists of voters…
Mid Propensity Voters
Voters who have a medium likelihood of voting in 2022. This segment consists of voters…
Low Propensity Voters
Voters who have a low likelihood of voting in 2022. This segment consists of voters…
Low Propensity Conservatives
Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot…