OUR MODELS

MODEL DEFINITIONS

Affinity Model

The Affinity Model generates a score that measures the strength of an individual’s relative likelihood to ideologically align with one of the two major political parties. This score is a numerical value between 0 and 1, with values near 1 indicating strong association with the Republican Party and values closer to 0 indicating strong association with the Democratic Party.

 

 

Common Core Model

The Common Core Model generates a score that measures the strength of an individual’s relative likelihood to oppose Common Core which refers to the new national education standards for teaching reading, writing and math in grades K through 12. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to opposing Common Core and values near 0 indicating strong predisposition to supporting Common Core.

 

Minimum Wage Model

The Minimum Wage Model generates a score that measures the strength of an individual’s relative likelihood to oppose a minimum wage increase by government. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to opposing a minimum wage increase by government and values near 0 indicating strong predisposition to supporting a raise.

 

Gun Control Model

The Gun Model generates a score that measures the strength of an individual’s relative likelihood to opposing stricter gun control laws in the United States. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to opposing stricter gun control laws and values near 0 indicating strong predisposition to supporting stricter gun control laws. 

 

Energy Model

The Energy Model generates a score that measures the strength of an individual’s relative likelihood to agreeing government’s number one priority should be affordable and reliable energy as opposed to protecting the environment. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to agreeing government’s number one priority is affordable energy and values near 0 indicating strong predisposition to agreeing government’s number one priority is to protect the environment. 

 

Foreign Intervention Model

The Foreign Intervention Model generates a score that measures the strength of an individual’s relative likelihood to support the US intervening in foreign affairs even if that means sending US troops overseas. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to support the US intervening in foreign affairs militarily and values near 0 indicating strong predisposition to opposing any military involvement by the United States. 

 

Immigration Model

The Immigration Model generates a score that measures the strength of an individual’s relative likelihood to support that undocumented immigrants should be required to leave the United States. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to supporting that undocumented immigrants should be required to leave the United States and values near 0 indicating strong predisposition to supporting that undocumented immigrants should be allowed to stay in the United States and eventually apply for citizenship. 

 

Criminal Justice Model

The Criminal Justice Model generates a score that measures the strength of an individual’s relative likelihood to supporting major reforms in the criminal justice system. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to supporting criminal justice reforms and values near 0 indicating strong predisposition to supporting that no reforms are needed.

 

Healthcare Model

The Healthcare Model generates a score that measures an individual’s relative likelihood to oppose the healthcare law signed by President Obama in 2010. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to opposing the healthcare law and values near 0 indicating weak predisposition.

 

Tax Model

The Tax Model generates a score that measures an individual’s relative likelihood to support reducing taxes on wealthy people and corporations which would encourage more investment and economic growth as opposed to raising taxes on wealthy people and corporations which would help expand programs for the poor. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to support reducing taxes on the wealthy and corporations and values near 0 indicating weak predisposition. 

 

Spending Model

The Spending Model generates a score that measures an individual’s relative likelihood to support that government should place priority on reducing the national debt and deficit. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to support reducing the national debt and deficit as a priority and values near 0 indicating weak predisposition.

 

Propensity Model

The Propensity Model generates a score that measures the strength of an individual’s relative likelihood to turn out and vote in the 2016 general election. This score is a numerical value between 0 and 1, with values near 1 indicating strong likelihood to turn out and vote and values closer to 0 indicating low likelihood. 

 

Life Model

The Life Model generates a score that measures the strength of an individual’s relative likelihood to take a pro-life position. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to take a pro-life position and values near 0 indicating weak predisposition. 

 

Undecided Model

The Undecided Model attempts to categorize undecided voters who might likely be swayed to vote for a conservative or liberal candidate, if persuaded. The scale is based on people self-identifying as “Undecided” when that choice is explicitly offered in a generic ballot poll for the 2016 congressional elections. Based on this classification, the model attempts to identify others with similar characteristics and those voters which are most similar are included in the undecided segment.

 

Marriage Model

The Marriage Model generates a score that measures the strength of an individual’s relative likelihood to support traditional marriage. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to supporting laws that preserve traditional marriage and values near 0 indicating weak predisposition. 

 

 

*i360 National Issue Model scores rank individuals by calculated strength in predisposition; they do NOT indicate a probability.