The Data is
the Difference®


Learn how ›

What's new at i360

i360 Text

i360’s closed-loop, peer-to-peer texting feature was used by campaigns and organizations to text thousands of voters in the lead up to Election Day. Enabling you to cut through the clutter and reach your key voters, i360 Text should be part of every outreach strategy from the start.

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AI at i360

From market forecasting to supply chain logistics, i360 is using artificial intelligence to help our customers optimize every facet of their businesses.

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We’re Hiring!

We’re growing the i360 team. Check out our open positions to see if you or someone you know might be a good fit!

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What we do

i360 sits on the bleeding edge of technology, delivering innovative products and services through the strategic use of data, software and analytics. Bringing together this unique set of data science, marketing and analytical capabilities, i360 drives innovation and results for our customers in both the political and commercial spaces.

The Database

Our extensive database of 290 million consumers and voters enables us to to predict behavior and deliver true data-driven strategies with individual-level insights.

 

PREDICTIVE ANALYTICS & TECHNOLOGY

Using predictive modeling and state-of-the-art grassroots tools, i360 helps candidates and issue advocacy organizations target the right individuals with a strategy guaranteed to make an impact whether at the local, state or national level.

 

Solving real-World Business Needs

Applying the same principles of advanced data science to solve real-world business needs, i360 has helped our clients optimize operations, anticipate market trends, improve supply chain and logistics efficiencies, understand their customers and much more.

 

 
DATA SCIENCE

YOUR GUESS IS AS
GOOD AS OURS.
OR IS IT?

Our team of data scientists build and refine proven, sophisticated models that enable us to predict behaviors and actions, such as the likelihood to support or oppose an issue, redeem a coupon, subscribe to an email list, or even purchase a particular brand or product. This knowledge is powerful, informing messaging and enhancing your ability to target and reach the right customer to achieve success at scale.

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ANALYTICS

MAKING YOUR DATA
ACTIONABLE

With real-time activity monitoring, data aggregation and synthesis and custom dashboards, our team of analysts are dedicated to creating visualizations, reports and dashboards that work for you. And we don’t stop there. Our analysts are trained to look for patterns and trends to help inform your strategy and ensure you understand the full picture before making important business decisions.

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Technology

Superior products
mean superior results

Make sure you’re taking advantage of the latest in political technology to make an impact when it counts.

 
ADVERTISING

ONE AUDIENCE,
ANY SCREEN

To enable you to reach your target audience anywhere they consume media, we onboard all our models into segments for online targeting across all major ad networks and DSPs and partner with top cable providers for addressable TV targeting.

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The Data

The power behind it all

i360’s comprehensive data is a unique combination of hard data points and predictive modeling. Our dataset incorporates extensive political identification, coalition and membership information collected by way of in-person, phone and online surveys, as well as through partner relationships, in addition to lifestyle and consumer data collected from multiple top-tier providers. Our data is further enhanced by our suite of predictive models, filling in gaps and helping us build the most complete profile for every individual possible.

With 1800 unique data points on all 290 million Americans, we can create the most comprehensive profile of your target, making sure you’re working with the full picture.

We don’t buy lists that are likely outdated and inaccurate. Instead we independently source voter data from every state and multi-source lifestyle and consumer data from top tier providers, prioritizing the accuracy and depth of every profile.

We make our data actionable through state-of-the-art canvassing and predictive dialer technologies using a unique closed-loop system, ensuring your data is always up to date.

Featured Case Studies

Full case study library ›

i360 Reduced Voter Data Collection Costs by 30%

With political elections on the line, i360 provides timely, data-driven insights that scale to the needs of any client i-360.com Background After the 2008 election, the business of politics changed and one thing was clear – data, both quantity and quality, would be the determinant in the result of the next election cycle  read more

Securing the VA House

2015 was what they call an “off-off” election year in Virginia; a year in which there are no Federal or statewide elections, yet all 100 seats in the House of Delegates and 40 seats in the State Senate are on the ballot. Historically in a 4-year election cycle, the off-off years result in the lowest…  read more

Start Early, Win Big: How Portman Won Ohio

The Portman campaign didn’t waste any time, signing on with i360 in early February, 2015. Together, i360 and the campaign strategized a plan to execute one of the most custom-targeted, integrated campaigns to date with a focus on getting the right message to the right voter wherever that might be.  read more

i360 broadens reach and stays precise with programmatic buying

Founded in 2009, data firm i360 provides data analytics, grassroots technology and digital marketing guidance to organizations within the free market political advocacy space. “We have a simple goal: empowering our clients through data and technology,” says Brian Presher, Director of Digital Marketing at i360. “We help clients get the most from their outreach efforts  read more

AGA and i360: A Strategic Partnership from Start to Finish

Arizona Grassroots Action was initially created in February of 2014 to help incumbent Senator, John McCain stave off threats from a competitive primary challenger. Facing an uneasy electorate, AGA knew its best chance at success was to rely heavily on data to identify and target the right voters from…  read more

Electing Gianforte: Absentee Voting for the Win in Montana Special Election

On March 1, 2017, Ryan Zinke was sworn in as President Trump’s Secretary of the Interior, and the race to replace him as US Representative for Montana’s at-large congressional district began.  read more

Rubio: Up and Running in a Miami Minute

Rubio’s deputy campaign manager, Brian Swensen, had only 139 days to recruit, hire and train a statewide voter turnout operation while executing a modern day, data-driven campaign.  read more

Jim Reno for City Council: Personal Connection at Scale with i360 Call

“Using i360 Call, Jim was able to take advantage of the benefits offered by a national campaign technology without losing the level of personal connection so important to local elections…”  read more

The Texting Is The Difference

How Florida Agricultural Commissioner Candidate, Matt Caldwell, used i360 TEXT to engage thousands of key voters with peer-to-peer messaging.

“Using i360 Call, Jim was able to take advantage of the benefits offered by a national campaign technology without losing the level of personal connection so important to local elections…”  read more

WHAT OUR CLIENTS ARE SAYING ABOUT US

This is an incredible product. Thanks for what you guys do.

The flexibility of the new, expanded set of models allowed us to deliver precisely-targeted messages to specific voter universes.

i360’s modeling and grassroots tools gave us a competitive edge on how we target these voters.

Everything – LOVE, LOVE, LOVE

i360 is so much better any other system out there. The products aren’t cookie cutter but rather structured to fit your needs

Cleanest data on the market.

The scope of data and level of support provided by i360 are unmatched.

i360 has the best data in the business.

i360 is leading the way in effective data-driven campaign execution going beyond just typical metric tracking and phone/door universe development.

Fastest and most user-friendly system on the market.

It’s the best system in field campaign operations, period.

i360 is the most comprehensive and user friendly data platform I’ve worked with in the US. It helps you answer questions for your clients quickly and doesn’t take a data guru to run.

The most sophisticated, easy to use grassroots system that I have used.

Excellent service. Reliable data. Unmatched customer service.

The technological support is phenomenal. Very accurate data.

Data collection, validation, and segmentation is second to none.

Great data quality, responsive support staff, easy to use for volunteers.

The focus on continuous improvement and feature expansion is incredible, and it brings a level of accountability to your field teams that was previously unthinkable.

i360’s ability to identify and target Ohio voters and accurately predict their leanings on hyper-local, timely issues was the difference in our ability to win over voters by showing we cared about the same things they did.

i360 was what the military calls a Force Multiplier. With their grassroots tools, we were able to help voters request an absentee ballot directly from their doorstep, integrating the AB plan seamlessly into our ground game. And the poll flushing app ensured that each volunteer contacted as many targeted voters as possible on Election Day.

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