Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model, but lean more toward Republican or Conservative candidates and issues. This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue and are therefore a key segment for persuasion.
This segment consists of individuals who score in the mid to high range of the i360 National Undecided Model.
The Data is the Difference®