Rep. Van Drew: Data-Driven Constituent Communication

Communicating legislative priorities

Every district’s constituents hold a wide variety of values and beliefs, and the goal of every elected official should be to ensure he or she is representing their constituents. To this end, communicating on their legislative priorities with the best data targeting available is critical to fulfilling this goal.

Rep. Van Drew and his team wanted to optimize their constituent communications and sought out a data-driven solution. The team found many of the options they were presented were outdated, inaccurate, or not user-friendly.

Efficient platform & accessible data

i360’s comprehensive data and technology suite provided the team with the data and tools they needed to run an efficient, constituent-focused communications operation.

Not only did i360’s data cover the basics, it contained enhanced targeting variables such as top issues, issue preferences, and the ability to add custom tags based on office contacts and casework. With proper stewardship of taxpayer resources a top priority for the office, being able to communicate on the issues most important to a given individual was a major value-add.

The team was able to easily use Portal to create their universes and then export them to print-ready mailing lists cross-referenced with National Change of Address (NCOA) and mailing address preference information. Pre-matched digital segments allowed them to amplify their message to the same target set across multiple mediums without the hassle of manually matching lists every time.

In addition to fulfilling the office’s need for reliable mailing lists, i360’s unparalleled cell phone numbers allowed the team to facilitate peer-to-peer conversations with constituents quickly and cost-effectively, which proved invaluable during the COVID-19 pandemic. i360 also provided email append services to match accurate email addresses to constituent files for additional communication.