ASK YOUR AUDIENCE
Using i360’s proprietary online panel, you can ask your customers or potential customers anything you want to help your business target audiences faster and more effectively, make smarter and more informed decisions, and reduce overall risks.
- Questionnaire Development
- Full Service Programming
- Survey Development
- Reporting & Analysis
Why is i360 the best solution for you?
i360’s in-house market research team has built and recruited its own online panel and panel software—directly tied to our database of 270+ million adults—allowing for advanced analysis that matches and combines responses with i360’s data.
DATA ACCURACY
Robust Verification
i360’s online panel is identity verified at the individual level to guard against fraudulent responses and ensure the highest quality data.
- Panelist matched to i360 database
- Direct Sampling of Panelists
- Constant Vigilance & fraud Prevention
- Better Incentive Structure
SAMPLING
Representative of Actual Population
At i360 we ensure we don’t deliver biased results that are over representative of an easy-to-reach population. By utilizing a statistical analytics technique of algorithmic process called raking, otherwise known as reweighting, i360 “weight” samples to a target population through series of weighting schemes.
DETAILED REPORTING
See Your Results
With an advanced in-house analytics capability, i360 is equipped to deliver more than simple survey deployment and a spreadsheet of raw data. Our expansive database contains thousands of attributes, any of which can be appended to your market research reporting, helping you determine unique marketing angles and bolstering your confidence in key business decisions.
- Regional / State Geography
- Income and Education
- Custom Subset
”Through the survey i360 was able to identify 13.5 million potential new customers for Unicorn showing the potential growth in market share was larger than expected.
Unicorn, Executive
9 Days
turnaround
13.5M
New Customers
