Going into the 2022 midterm elections, three local candidates for Walled Lake Consolidated Schools, one of the largest school districts in Michigan, ran as a slate to take back the school board in one of Michigan’s largest districts. The candidates, Julie Fernandez, Shayna Levin, and Christy Tice, knew that running a grassroots-driven effort and being able to talk to voters about the local issues that mattered to them would be key to winning against formidable incumbent candidates.
Matt Caldwell: The Texting Is The Difference
Facing what was rightly expected to be a tight Primary race with four competitive candidates, Matt Caldwell was up against opponents with bigger budgets and aggressive media plans.
